We is me – Daniel McAllister – copywriter, creative, journalist, scribbler, storyteller.

First, as a national journalist for publications including the FT, The Independent, The Times, Evening Standard and CityAM. And even a stint on the business desk at the Daily Mail (sorry).

Then, as a conceptual copywriter for creative agencies in London, New York and Bristol, working on global brands from Sony to Sun Life, and everything in between.

And now, as the Missing Ink, writing for big-name brands from Just Eat to Fujitsu, PwC to Spotify, producing copy that stops you in your tracks, tells a story, and above all sells.

We is us – The handpicked team of creative firecrackers
I collaborate with.

I team up with a select group of copywriters, designers, art directors, illustrators, producers, and creative agencies.

All of whom I’ve worked with closely to deliver client briefs, on time, on budget and on demand.