SPOTIFY GUESTLIST COMPETITION
Spotify was looking to boost uptake to its Spotify Premium account among students, while making a stronger association between the brand and great experiences. We created a Spotify Guestlist competition where entrants had the chance to win incredible prizes, such as VIP festival tickets and secret gigs, once they’d signed up to Premium. The outdoor and digital campaign involved print and digital advertising, web copy, and social posts.
Agency: Seed. The Creative Arms