The CARAVAN CLUB -  BRANDING

We worked with creative agency Drum to deliver effective messaging for the rebrand of the UK’s biggest caravan and camping club.

The aim was to make the club more inclusive to a broader audience of vanners and to better associate its brand with adventure in the great outdoors.

We are now working on rolling out the creative for the 2017 marketing and advertising campaign.

Best of all, they chose our strapline - ‘Open your doors on great’.

Agency: Drum


Member comms DM campaign

Member comms - website

Rebranded club magazine

Seasonal web copy

Internal brand manifesto

Internal brand values

Brand values and TOV