The CARAVAN CLUB - BRANDING
We worked with creative agency Drum to deliver effective messaging for the rebrand of the UK’s biggest caravan and camping club.
The aim was to make the club more inclusive to a broader audience of vanners and to better associate its brand with adventure in the great outdoors.
We are now working on rolling out the creative for the 2017 marketing and advertising campaign.
Best of all, they chose our strapline - ‘Open your doors on great’.
Member comms DM campaign
Member comms - website
Rebranded club magazine
Seasonal web copy
Internal brand manifesto
Internal brand values
Brand values and TOV