IG - FOREX AD CAMPAIGN
We created an integrated ad campaign to promote IG’s foreign exchange trading (Forex) to a high-flying, time-poor audience, that needed to be eye-catching, witty and memorable.
The concept was a simple copy-led route that both showcased IG’s Forex credentials while also acting as a major brand awareness exercise, running across multiple OOH executions – London Underground, major national train stations and London City Airport, as well as press, digital, social media and experiential.
In-house: IG Advertising
London underground, Bank station takeover
Trading app and oyster card holder
Digital billboards at London City airport