Just Eat is always looking for innovative ways to encourage graduates to get more takeout, so the Just Eat Feast Off was born - pitting uni societies and clubs against each other to win cash giveaways, prizes and a piece of the £2,500 end of term grand prize.

The more a uni society spent on takeout, the bigger the slice of the pie they win. We launched the campaign across university campuses, writing all copy for flyers, microsite, blogs and email campaign.

Agency: Seed. The Creative Arms