APETITO - 'APPETITE FOR BETTER'

Hospital food manufacturer apetito, was in need of a rebrand. Our strategy was to position the brand as a champion of healthy and nutritious food for some of the most vulnerable in society, all around the campaign line - appetite for better.

We then created an integrated ad campaign in partnership with The Guardian newspaper, to tackle issues around hospital food, involving web copy, scriptwriting, and press and digital ads.

Agency: Saintnicks